2026 Market Sponsors
MARKET CHAMPIONS
JM GROUP
JM Group was founded in 1981, with the opening of the highly-acclaimed Nassau Street Seafood and Produce Company, in Princeton, NJ. Their mission was simple – consistently provide the best, freshest seafood and produce available, while offering exceptional personalized service.
JM Group has expanded through the years with the addition of Blue Point Grill, Witherspoon Grill, Kristine’s and the Princeton Farmer’s Market. Each establishment is committed to offering customers superb food that is simply, yet beautifully prepared, sourced from top farmers, fisherman and ranchers. Warm, friendly service and an inviting atmosphere create unique experiences at each location.
VICTORIA COVERT
Victoria “Tori” Covert, is no stranger to hard work. Victoria has continued to be successful thanks to her creativity, empathy, resourcefulness, and “can do attitude”. Her willingness to put herself in other people’s shoes, combined with her unwillingness to compromise on her clients wants and needs, has allowed her to provide unmatched service to her hometown and the surrounding areas. Being an innate part of the community has afforded her a long-standing knowledge of the Central Jersey real estate market. Princeton, NJ is the town her family has called home for 4 generations. Victoria graduated from The College of New Jersey in Ewing with a Bachelor’s degree in Communication Studies. Always extroverted, confident, and sociable, at The College of New Jersey she turned those traits into expert negotiation skills. When it comes to Mercer County, she has done it all. She may be a technology and social media enthusiast, but she prefers to be hiking in the beautiful Sourland Mountains or kayaking down the Delaware Raritan canal. Victoria knows first hand all this area has to offer through her love of bicycling, the arts, recycling, networking, and travel. “Though I have been all over the world… this is the only place I could ever call home.” And she can’t wait to help you sell your current home or find your new one… at the right price, of course.
HARVEST HEROES
VITALE INSPECTION SERVICES
Vitale Inspection Services is a full-service home and property inspection company based in Hamilton, New Jersey. Founded in 2011, the firm draws on decades of experience in residential construction and related trades. The company prides itself on integrity, clear communication, and delivering value to clients. Vitale’s services span a broad spectrum of inspection types, including general home inspections, chimney evaluations, sewer-line inspections, oil tank scans, stucco assessments, radon testing, mold, lead and more.
Beyond inspections, Vitale Inspection Services is committed to community impact. The company gives back through charitable donations, supports veterans, police and senior citizens via discounted services, and sponsors its own nonprofit initiative, Happy Smiles Inc.
SPROUT SPONSORS
ALL AMERICAN GUTTER PROTECTION
All American Gutter Protection is a family owned company dedicated to helping homeowners protect their homes with high quality gutter guards and professional installation. Their durable aluminum and stainless steel micro mesh system is designed to keep gutters free of leaves and debris while allowing rainwater to flow freely. With a focus on quality craftsmanship, fair pricing and dependable local service, All American Gutter Protection proudly serves homeowners throughout New Jersey and the tri-state area.
CALLAWAY HENDERSON SOTHEBY'S INTERNATIONAL REALTY
Founded in April 2007 in scenic downtown Princeton, New Jersey, The Bank of Princeton was built on a vision of providing a welcoming, reliable and locally rooted banking experience. That vision has since grown to support communities throughout the Garden State, Pennsylvania and New York.
Callaway Henderson Sotheby's International Realty
Callaway Henderson Sotheby's International Realty is central New Jersey's premier real estate firm with a rich heritage dating back to 1953. Our deeply rooted local expertise, commitment to superior service, and involvement in the communities we serve uniquely complement the powerful global network of Sotheby's International Realty. We believe luxury is an experience, not a price point, and the real estate experience we provide each and every one of our clients is unrivaled.
FLANSBURG CONSTRUCTION
Flansburg Construction is a full service design build and remodeling firm serving homeowners throughout New Jersey and Pennsylvania. Founded in 2011, the company specializes in kitchen and bathroom remodels, home additions, basement renovations and whole home transformations. With design and construction handled by one team, Flansburg Construction focuses on quality craftsmanship, attention to detail, clear communication and creating a smooth renovation experience from the initial concept through completion.
THINK WINDOWS
Think Windows is a family owned home improvement company specializing in windows, doors, siding, decks, fencing, siding, stucco remediation and remodeling services. Founded in 2010, the company is known for combining quality craftsmanship with personalized customer care. Their team works closely with homeowners to provide practical, energy efficient solutions that fit each client’s style, needs and budget. With a strong focus on reliability, attention to detail and a low-pressure approach, Think Windows has built a reputation for helping homeowners improve both the beauty and functionality of their homes.
VEG ER FOR PETS
VEG ER for Pets in Princeton is a 24/7 emergency and urgent care veterinary hospital dedicated to helping pets and their people when they need it most. Their experienced team provides emergency care for dogs, cats, birds and exotic pets, with services including diagnostics, surgery, hospitalization and urgent care. VEG takes a unique, pet-parent-centered approach, allowing families to stay with their pets throughout treatment and making stressful emergencies feel a little less scary. No appointment is needed and pet owners can call anytime to speak directly with a veterinarian.
YOGA SIX
YogaSix is a modern yoga studio coming soon to Montgomery, offering an energizing and welcoming approach to yoga for all experience levels. With a variety of signature classes ranging from hot and powerful flows to strength focused workouts, deep stretching and restorative practices, YogaSix makes it easy to find a class that fits your goals. Their full sensory approach combines movement and mindfulness in an inclusive, supportive environment designed to help everyone feel comfortable finding their flow.
SEED SOWERS
CITY GREEN & GOOD FOOD BUCKS
Growing healthy cities since 2004, City Green is a New Jersey based nonprofit dedicated to revitalizing urban spaces and ensuring equitable access to healthy food. Through its flagship program, Good Food Bucks, City Green runs the state’s largest SNAP/EBT-doubling incentive - every time a shopper uses SNAP at participating farmers markets or fresh-food retailers, they receive matching Good Food Bucks to double their purchasing power on fruits and vegetables.
Their generous sponsorship and funding make our SNAP-doubling efforts possible. Because of City Green, more families are able to bring home fresh, local produce, stretching every SNAP dollar while also supporting the local farmers and vendors who grow our food.
PALMER SQUARE
Palmer Square is a vibrant shopping, dining and gathering destination in the heart of downtown Princeton. Centered around the historic Nassau Inn and its picturesque Green, Palmer Square is home to a mix of locally loved boutiques, restaurants, cafes, national retailers and residences. Throughout the year, the Square brings the community together with live music, family activities, seasonal celebrations and long standing Princeton traditions. Palmer Square is a valued supporter of the Princeton Farmers Market and our local community.
PRINCETON, NJ
Princeton, NJ is a vibrant and historic community known for its beautiful neighborhoods, lively downtown, world renowned university and strong commitment to sustainability, local businesses and community connection. Home to a thriving mix of shops, restaurants, cultural organizations, parks and community events, Princeton brings together small town charm with an active and diverse community. The Municipality of Princeton is a valued supporter of the Princeton Farmers Market and its mission to strengthen the local food system and bring the community together.